Would you like to market you business, but don’t know where to start? Facebook is an amazing marketing opportunity. This is something that could potentially put you in touch with millions of people. The following information will give you a head start if you think this type of marketing could be right for you.

Offering contests is an effective way to increase your fan base. Give discounts or prizes to people who share or actively market your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Give away free items to loyal or potential customers. Give away a desirable product to get people excited. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.

Use the custom tabs to maximize your Facebook marketing efficiency. They let you get information together in an easily readable format. Use tabs to organize the different contests that you hold.

Link all of your content to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Offer an exclusive coupon, sample or great deal for those who “like” your page. You can garner lots of attention via “likes.” Think about something exclusive and free when someone likes your page. You can run a contest or provide it to anyone who Likes your page. If they know they can get something they want, they will like it without hesitation.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers will want to read your posts everyday on Facebook. Facebook ads that target customers with a specific interest may be a better bet.

Consider creating a group instead of a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Make a group just for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Here, you can inform your customers of any special deals you have going on. Don’t overlook this opportunity to learn more about your customers.

Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. The knowledge you’ve gained here is a great start. When you see profits increasing, you’ll be pleased with your results.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to set up the specific offer and then promote it on your page. If it is a really good offer, you can even promote it to non-fans.