You probably have quite a few family members on Facebook. Maybe your parents or grandparents even have a Facebook page. But do your customers have a Facebook account? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.
If you are using Facebook for business, do it professionaly. Although social media is relaxed, you should never post anything that could be deemed unprofessional. This will help to increase the credibility of your page.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be done by creating a more colorful page and adding things like lots of photos. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Make sure any content you publish is linked through your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Make sure that your Facebook page is spam-free. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
You must build a healthy Facebook fan base. Having an excess of 5,000 fans is best. When you hit that number, your conversion rates will soar.
Do not leave out people that are already fans. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Your audience should feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Carefully chose your updates. If you don’t share content that has value, you won’t keep fans very long. Updates ought to be fun, informative and useful. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Spend your money on more targeted Facebook ads.
When a person “likes” your page, reward them with a unique gift or special offer. New likes have the opportunity to draw a lot of attention to your page. Giving a gift in return is good marketing. You could give away a free sample or even a chance in a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
If someone posts on your wall, answer them. When someone shows interest in your business, take time out to speak with them, Consider the posts to be like phone calls; answer the questions that are asked of you.
Take the time to reply to comments or posts on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
You probably have a Facebook page and know what it takes to market there. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The more effort you put in, the more profit you’ll get out.