Do you have a large number of family and friends who are already using Facebook? Maybe even your grandparents use Facebook. Do you think it is likely your customers are on the social media website? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.

Wall Comments

Always be professional when you post on any social media. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. If you stay professional at all times then people are going to respect you and your business a lot more.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. This should include monitoring the wall comments as well as @ messages concerning your company. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Be sure that anything that you post online has a link to your Facebook page on it. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Your Twitter page and other pages can be linked straight to your Facebook account.

You can easily engage followers on your profile by replying to their comments and concerns. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs help or posts a complaint.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is good enough, promote it to those who aren’t fans, too.

Do not forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. Respect and reward your audience as much as you can. Doing so creates brand evangelists that will spread the word to others.

Avoid allowing spam to take over your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Do not create a Facebook page if you lack business from regulars at your company. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, invest your time in creating targeted Facebook ads.

Do not share updates that are not directly related to your content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Personal projects and updates should be shared using your personal account.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is good enough, promote it to those who aren’t fans, too.

You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. You will see a correlation between increased profits and effort put in.