Make sure that you take advantage of social networking sites like Facebook. Before you embark on a marketing campaign, however, you should know what you are doing. This article will show you the way.

You could create a group rather than a page. Facebook groups will encourage potential customers to establish their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. If you have a page on your site that holds the information they need, share the link with them.

You must not forget your current customer base. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For powerful Facebook marketing, you need an audience that feels respected. This leads to engagement of your customers who can then spread the word to others.

Always answer comments and posts that show up on your Wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Post on other people’s Facebook pages. Posting information on other people’s Facebook pages can garner a great deal of attention. Be sure it is positive attention, though. Create posts when there is something positive for you to say. Don’t spam other pages.

Make it easy for visitors to your Facebook page to subscribe or like your page. If you give them a free product or coupon for liking your page, they will be more interested. Consider holding a contest or sweepstakes.

Speak with your fans so they can be involved with the decisions you need to make as a business. Customers love to feel important. Asking them to help with basic decisions is one great way to do this. For example, if you blog, ask readers to suggest post topics.

Ensure there are easy to find areas in your Facebook page so followers can sign up. Providing something useful just for registering is a good way to keep the conversation going with interested parties. You can hold a contest or a spot for them to put their information in.

Keep your audience as informed as possible regarding your products and services offered. You don’t have to post updates all the time, but you should post the regularly. Your posts should contain valuable information that is targeted to your customer base.

Run contests to get likes on your page. Offer discounts or a freebie to the winner after you have met your target goal. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.

One way to help convert visitors into followers is by hiding some content from visitors. You will get more fans this way because they will want to see the hidden information. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

Don’t use Facebook Update too often. This allows the messages to be sent to every one of your followers. It is great if you have something special you want to share. This isn’t something that can be used regarding promotional purposes on a continuous basis.

Encourage your followers to share the content they like on your Facebook page with family and friends. Offering an incentive such as a discount when they share will help you gain more subscribers. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.

Create a special group that is only for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can give your customers valuable information and let the whole group in on deals and promotions. You’ll build a personal relationship with your fans this way.

As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. Adapt strategies to your targeted niche for best results. Spend time learning all you can about Facebook prior to launching your campaign.