Facebook is orders of magnitude more popular than the second-most-popular social media site. Millions of people use Facebook every day. If you won a business and are capable of using Facebook, don’t miss your unlimited opportunities to earn lots of sales. Read on to learn what to do.

Contests are a good way to market and get new followers on Facebook. Offer prizes or special deals to those who like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you come through in awarding your prize, or no one will trust you again.

Don’t let spam overrun your page on Facebook. You can use filters to help edit the page and monitor content when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Make a group rather than a page. A Facebook group allows users to have their own community. This will also give you the ability to inform your subscribers of updates.

Facebook can help you share different products with potential clients. Facebook is not only about socializing; it’s a major source of content. Treat it that way. Compose actual blog postings and make sure your posts are promoted via other channels as well. Facebook usually drives up a bunch of traffic.

Promote a contest using Facebook Offers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. You can promote it outside your fan base if you feel it is a great offer.

Respond to everything that is posted on your wall. Doing so helps you develop a good reputation. You would not ignore phone calls, so why would you ignore Facebook posts?

Try making a group versus a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

It is important to get input from your fans. People enjoy feeling like they are up-to-date and important. Empowering them to make decisions is a great way to involve your community. A good idea is that asking them what they like to read on your blog.

You should always do your best to make sure you respond to all customer comments. This refers to comments left on the page and those you receive in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.

Make your Facebook marketing page more efficient by using the custom tab options. Tabs will give you the opportunity to organize information on your page. When you run a contest, put it on its own tab, for instance.

Facebook can help you make more money and build a larger following. You now know how to market effectively on Facebook. Don’t hesitate to put your social media marketing campaign into motion.