Social media sites are exploding, so it makes sense that Facebook marketing is becoming more interesting to business owners. If you are interested in learning about this, then you should learn a couple of things first. This article contains valuable information on conducting a social media marketing campaign.

You can quickly expand your viewers on Facebook by holding a competition. Prizes will open the eyes of potential customers out there. Follow through and actually award a prize or you will appear dishonest.

Always use a professional tone when posting on your business’s Facebook page. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. People are going to trust your business when you remain professional.

Creating a contest for your Facebook page is something that you can have some success with. You can encourage buyers to join when you offer some free products to your regular subscribers. Post who the winners are to your Facebook page; do this often to grow your business.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can do this by making your page colorful or adding lots of photos to it. People are much more drawn to decorative pages than plain ones.

Does your page stand out from the competition? Use many colors and images relating to your product. Facebook users tend to be drawn to these kinds of pages over plain pages.

Keep spam off of your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Utilize custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.

Facebook is primarily a means of sharing content. It isn’t just informal chit-chat, it can be a large content format. Create your content with this in mind. Use Facebook to promote your blogs from other channels. Facebook usually drives up a bunch of traffic.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

If you receive a “like” from someone, give them a special offer. Having a lot of likes brings attention to your page. You can give away coupons for your product or maybe free samples. It could also be something like a sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.

Building a fan base is the first step in marketing through Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. If you have that may fans, you can see some real success.

Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. Still, you have to understand that your results won’t be immediate. Over time, you will see the efforts of your marketing techniques shine through.