There are a lot of people using Facebook these days. You are probably one of these people. Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. Check these great tips out to help you with that.

A great way to interact with your subscribers is to respond to their comments on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Respond to concerns, especially when it is a direct question or product concern.

Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and give them a great answer. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Try putting out some Facebook ads for your business. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To reach more into your specific channel, you should buy some ads on Facebook. These ads are not expensive and can quickly increase your followers and your sales.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. This will attract the most amount of customers.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. When you run a contest, put it on its own tab, for instance.

Always be sure that you’re answering things when people ask you questions or leave you comments. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to your business’s site or Facebook page if you have the information they need.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Before you do anything else, you must build your audience. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Learn how to build a fan base. Do not invest in promotions until you have a strong base with thousands of followers. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Do not forget about your existing audience. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. If your fans think you respect them, your marketing will be successful. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Giveaways are terrific marketing tricks. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Why not buy an advertising space on Facebook? You can target it by sex, age, geographical location and even likes. You may also use a given budget and do a lot or a little as you can manage. One of the advantages is that a long term commitment is not required. You can take the ad off whenever you want to.

Since reading this piece, you are aware of what it takes to begin marketing on Facebook. When you apply this advice you will find out that it is easier and better than what you had ever realized. Begin now and you will be surprised when you’re successful.

The goal of using Facebook is to garner more sales. Therefore, you should set monthly sales goals. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If your goals aren’t being realized, your strategy may need adjusting.