Do you have a business Facebook page? If you don’t, then you’re going to miss out on a lot of potential customers. If it is, make sure you are doing things right. Continue reading to learn more about this marketing strategy.

Contests are a good way to market and get new followers on Facebook. Provide people with prizes and discounts for liking your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Consider organizing a giveaway as a means of generating interest. Offer free samples to your subscribers who share your information with others. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Try using Facebook ads in your marketing tactics. Posting to your page will only get you so far. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.

Do not let SPAM overrun your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just create the offer and then make it a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Random customers have no incentive to keep up with your posts. Try making your ads on Facebook.

Be sure that all of your posts have useful information. Your followers should learn something from what you post or they should be entertained in some way. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. Use tabs to organize the different contests that you hold.

Avoid posting non-related updates that don’t enhance your content value. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Post anything of a personal nature using your individual Facebook profile.

You should spend real time and energy on your Facebook marketing. Facebook is a big deal, and marketing to it can take real effort. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Put real time and money behind it to succeed at it.

Custom audiences allows you to personalize the emails that you send. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

It’s not easy to start when it comes to this form of marketing. Incorporate a Facebook button onto your page. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.

If you’re not already using Facebook to promote your business, you probably will now. This article has covered the basics, so you are ready to get started. There is always room to improve, even if you have some Facebook experience. Just keep using the advice you’ve read here.

You need a good fan base when you are using Facebook as a marketing strategy. You should have 5,000 fans or more before you really start investing in marketing. If you have that may fans, you can see some real success.