How much do you know about online marketing? Can you use that expertise on Facebook? Perhaps you usually take the more traditional marketing approach. Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Facebook Group
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply back, particularly if it is a complaint or someone who needs service immediately.
Consider establishing a Facebook group instead of or in addition to your page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You could even set up both a group and a page if you would like and if it makes sense for your business.
Make sure to build a fan base when marketing on Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that mark, your conversions will start happening rapidly.
Be certain that your online content is linked from the Facebook page of your business. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Don’t forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. You have to respect your audience if you want to be successful with Facebook marketing. This gets customers truly engaged in your company.
Hiding content from non-fans is a great way to turn visitors into followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If your offer is really good, you can consider opening it up to non-fans.
Use the focus of your business as the basis for creating a group. This will group together all of your potential customers. You can alert people to discounts and share useful information as well. You can quickly get to know some of your customers.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Personal projects and updates should be shared using your personal account.
Never ignore a message that someone sends you. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Leave the comment feature turned on to be sure that people can leave posts on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Get your fans chatting with you and each other. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. You may offend users if you constantly hound them to stay on the topic that it originated from. You only need to intervene when things begin to get offensive.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Wait until you have a decent number of fans before you invest a lot of money in marketing. If you have that may fans, you can see some real success.
Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. But, the key is to actually use the advice given. Begin your strategy today so you can make money from what you’ve learned.