Facebook is simple to use for marketing and offers a wide audience. Instead of bypassing its marketing potentials and capabilities, take full advantage of them. Read through this article if you wish to learn more about Facebook marketing and how to use it to your advantage.
When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. While social media usually has a relaxed tone, present your business and yourself professionally. You will develop a better reputation if you stay professional.
If you are using Facebook for business, do it professionaly. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Make sure any content you publish is linked through your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Share links to articles if they answer questions posed on your site.
Make your page stick out. You can do so by giving your page an attractive and eye-catching design. These pages are more enticing.
Try holding a giveaway. People like free stuff and may life your page for a chance to win something. This technique will increase your visibility without the necessity of spending much money.
Respond to any comments in your inbox or on your wall. Doing so helps you develop a good reputation. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Would a group better suit your needs than a page would? Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Allow your subscribers to post content on your Facebook page.
Make it easy for visitors to your Facebook page to subscribe or like your page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. Having hidden content will make it so those who are interested will have to become a fan. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Buy a Facebook ad. You are able to customize your ad so that only one gender or a certain age group can see it. You can work within a certain budget, doing as little or as much as you desire. One of the advantages is that a long term commitment is not required. You are able to discontinue your ad at any time.
Ask your customers to post reviews on your Facebook profile. People love to read reviews and often rely on them to make decisions. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Do not neglect the power that event sharing can have for your business when using Facebook. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. Facebook will even take care of all the reminders!
Host a giveaway to increase interest to your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You will have the chance to communicate with a large amount of people.
Though it is a fairly new method, Facebook can give you a massive audience boost. Rather than overlooking how it can help your business, take advantage of it! Apply what you’ve learned here, and start using Facebook marketing today.