The most successful marketers know the importance of staying in tune with the latest trends. Facebook marketing is a valuable tool that many businesses use. The article below contains tips and information that can help you use Facebook to effectively market your business.

Having contests are great for increasing your fan base on Facebook, so try to do that. Reward them with prizes and incentives if they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add pictures and color. Users on Facebook are attracted to these pages over plain ones.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer entries in return for liking your page. Announce winners on your page and repeat as necessary.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just get the offer all set up and change it to “Promoted Post.” If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Don’t let your Facebook page become overrun with spam. You can use filters to help edit the page and monitor content when you are away. Any administrator can type in keywords using this tool that will automatically filter it out.

Increase your Facebook marketing interface’s efficiency by using customized tabs. Tabs will give you the opportunity to organize information on your page. For instance, you can have a contest tab if you’re running a contest.

Look into a Facebook advertisement to sell your product. These can be customized for people of a specific gender or age to see them. The number of ads will depend on your budget. There are no long-term commitments. When the promotion is over, you can put an end to your ad.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. You can promote it outside your fan base if you feel it is a great offer.

Consider when it’s best to post on pages outside of your brand’s official pages. Posting on other people’s pages can attract attention towards your page. Be sure it is positive attention, though. Only post on other pages whenever can positively contribute in some way. Spamming other peoples sites can have negative consequences on your own site over time.

Giveaways are very helpful in marketing. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Answer all questions and comments sent to you via Facebook. Show that you appreciate their questions and comments, and give helpful responses. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Facebook is out there waiting to work for you. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Keep in mind what you’ve read as you plan out everything.