Everybody has an opinion about what makes for the best Facebook marketing. Do not follow the trends, as you should gear your strategy towards your company’s needs. This piece will explain the fundamentals necessary for achieving real success.

If you are using Facebook for business, do it professionaly. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you stay professional, people will always view you that way.

Host a giveaway to get some extra attention for your presence on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You should monitor your wall regularly and also any related @ messages. Reply back, particularly if it is a complaint or someone who needs service immediately.

See if Facebook advertisements are a good fit. Typical postings are great, but there’s a limit to how far they can reach. If you really want to reach more people, you will need to buy some Facebook ads. They aren’t too costly, and can make a world of difference.

Consider Facebook as one way to share information. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. It brings plenty of traffic for your business.

Does your page stand out from the competition? Add colors, logos, photos and interesting apps. Facebook users tend to be drawn to these kinds of pages over plain pages.

Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and then turn change the status to “Promoted Post”. If it’s a good offer, it can be promoted to non-fans.

Facebook Offers can help you get the word out about a giveaway. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

One of the best marketing tactics is to hold a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will only cost you a small amount of money to garner a lot of attention and new followers.

Custom tabs can help you get more accomplished on your Facebook page. They let you get information together in an easily readable format. For instance, if you have a store, you can create a tab just for that.

When you choose to update your page, be careful about it. If your updates don’t contain any valuable information, your subscribers will lose interest. Your content should entertain, educate or offer some help. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Jumping on the latest trendy bandwagon usually doesn’t get you very far in marketing, and that’s true of social media marketing, as well. This information is based on some solid marketing tips rather than just alerting you to trends. Use what you’ve just learned, and watch your business take flight.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.