Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. This article will show you all of the best practices you need to know.

Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to them, especially if it is someone who needs customer service or has a complaint.

It is important that all online content is linked back to your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Try putting out some Facebook ads for your business. Regular posts only go so far with promotions of services. If you want big results, ads can help you get them. They are affordable and effective.

Facebook marketing involves making sure your page is memorable to users. You can accomplish this by including a lot of photos and making it very colorful. People are much more drawn to decorative pages than plain ones.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You can make a colorful or photo-heavy page. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

You could create a group rather than a page. A group creates a community of users all interested in a common topic. You can have both a group and a page, the page for updates and the group for interactivity.

Remember the customers you already have. There are people that just want likes and then they forget about existing fans. If you want to do well with Facebook marketing you are going to have to respect your audience. These customers can champion your brand if you engage them effectively.

Use custom tabs to make your Facebook page more efficient. The tabs let you organize your page information to make it easier for customers to navigate. When you run a contest, put it on its own tab, for instance.

Know when you ought to make posts about the business outside of a personal Facebook page. If you post on someone else’s page, it can lead to attention. But really consider whether it’s the type of attention that’s best, overall. Only post to another page when it is valuable content. Don’t spam other pages.

One of the best marketing tactics is to hold a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” The cost is low and the returns are high.

Know when you should and shouldn’t post on other walls. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Ensure you only attract the good kind of attention you want. Only post when you have valuable information to share. Avoid spamming at all costs.

If you receive a “like” from someone, give them a special offer. People pay attention to a page with a high number of likes. You may want to offer a free giveaway to those who like your page. You can also enter them into a contest if they like your page. If you provide the chance to get something valuable, they will not hesitate to click the button.

Instead of writing Facebook off as irrelevant, consider what it really can do for you. Because the audience base is so diverse, you will never know what kind of benefits Facebook marketing can give you. Keep the advice in this piece handy to get the most results possible.

Offer something exclusive if someone “Likes” your page. Likes are very important to improve the visibility of your company. Think about something exclusive and free when someone likes your page. You could give it out to everyone or just have one winner. If you offer something they desire, they will not think twice before clicking that button quickly.