Nothing guarantees success on Facebook in regards to marketing. All companies have an audience to target with specific desires, likes and dislikes. To get the most out of Facebook marketing, you need some guidance. Keep reading for some helpful information on marketing via Facebook.

Facilitate regular interaction with your followers so you understand their needs and interests. Pay close attention to your followers and what they want. Successful businesses often get their best ideas from potential customers. When someone posts on your page, make sure to respond to them.

Reply to followers when they write something on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Make sure to respond to both positive and negative feedback.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. When a person likes your page, they can enter a drawing to win a great prize. Always actually send the prize or you’ll ruin your reputation.

You must have an attention-getting page so that your page is set apart from the rest. Add colors and pictures to your page. Facebook users usually respond better to these pages compared to plain ones.

You can get additional interest to your Facebook campaign when you use a giveaway. Encourage people to subscribe by giving something away to some of them. Post who the winners are to your Facebook page; do this often to grow your business.

Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will see great results from using Facebook.

Utilize custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For example, if you are holding a contest, you can include a tab for the contest information.

Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that, you are sure to see a big jump in conversion rates.

Custom tabs can help you get more accomplished on your Facebook page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, you can have a contest tab if you’re running a contest.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, put your money into Facebook ads.

Just using what you’ve learned here is a great first step. Take the information and use it to build a campaign that will help you take advantage of everything Facebook can offer. You will watch your profits grow if you get started sooner, rather than later.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. This is because customers are random so they likely will not follow daily posts. Use targeted ads on Facebook instead.