Did you create a Facebook page for your business? You could be missing lots of potential customers if it isn’t. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to come up with a successful Facebook marketing campaign.

Keep your page creative and different from other pages. Add colors and pictures to your page. Facebook users usually respond better to these pages compared to plain ones.

Giveaways are a great method of drawing attention to your page. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post who the winners are to your Facebook page; do this often to grow your business.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Depending on the offer, you may even want to promote it to people who aren’t followers.

Custom tabs can help you get more accomplished on your Facebook page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, if you have contests, you can create a contest tab with information about them.

Never let a Facebook page get overridden by spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

With custom audiences, you can target your ads more effectively. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Interact with your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. For a great marketing campaign, you should respect and appreciate your followers. This will boost engagement and build your relationships.

Facebook can help you share different products with potential clients. Facebook is for more than just idle conversation; it is a primary channel for content. Realize this. Write blog posts and then promote them using your Facebook page. Facebook will bring you a great deal of traffic if you do.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. These clients only show up every now and then, so they are not interested in following daily posts. Use ads instead of a Facebook page in this circumstance.

Take the time to reply to comments or posts on your wall. If people take time to make contact, you should dedicate some of your time to respond. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Make sure to build a fan base when marketing on Facebook. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. The interest in your products will automatically start to skyrocket once that threshold is reached.

Make sure any posts you list have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Steer clear of selling too much, however, or you may tire your followers too quickly.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You now have what you need to know to start your Facebook marketing plan today. Regardless of your history with Facebook, there is always room for improvement. These tips can get you started.

Think through your updates before you post them. Subscribers will get bored if your updates contain no value. Your content should entertain, educate or offer some help. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.