Facebook is hugely popular, and therefore in huge demand for marketing. If you’re interested in marketing with Facebook, there are some things you should know. Read on for helpful tips to get started.

Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through and actually award a prize or you will appear dishonest.

Generate some attention for your Facebook campaign by organizing a giveaway. Offer free products or discounts to subscribers when they join. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You can accomplish this by including a lot of photos and making it very colorful. Facebook users tend to be drawn to these kinds of pages over plain pages.

Facebook is primarily a means of sharing content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it as such. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will discover that Facebook has the ability to draw lots of traffic.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Use many colors and images relating to your product. People on Facebook often like these types of pages instead of plain pages.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Keep spam off of your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Page administrators are able to put keywords in that will be filtered out.

Be careful with your Facebook updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Educate your customers with enlightening posts. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. As an alternative, consider advertising on Facebook instead.

Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

It isn’t hard to get business through Facebook marketing. It doesn’t happen overnight and this is important to remember. Start off slowly and implement what you’ve just learned.