There are no guarantees with Facebook marketing. Every company has a target audience that has certain likes, dislikes and wants or needs. You need to find out more about social media marketing and your target audience before launching your campaign; this article is a great start.
Facebook Ads
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Free samples and discounts are another way to attract followers and get them to try your products. Always award the prize though; you don’t want to be viewed as dishonest.
Consider Facebook ads. Regular posts only go so far with promotions of services. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They aren’t too costly, and can make a world of difference.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You may find yourself with new followers if its a great offer.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.
Use the custom tabs to maximize your Facebook marketing efficiency. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, when you have a contest going on, make a tab for just content info.
The key to successful marketing with Facebook is having a strong base of fans. You should have 5,000 fans or more before you really start investing in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Facebook is a content sharing medium. It is not just a place for chatting, but a great place to share content too. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook can drive a ton of traffic to your sites.
Host a giveaway to increase interest to your Facebook page. People like free stuff and may life your page for a chance to win something. The cost is low and the returns are high.
Make sure you always answer posts and comments on your wall. If somebody tries to engage with your company, you owe it to them to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.
Facebook isn’t necessarily the best choice for all companies. This is an extremely popular network but some subcultures or age groups favor other sites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. The sooner you start getting your campaign planned, the quicker things will take off for you.
Custom tabs need to be used when creating a Facebook marketing page. This organizes your information and keeps your site professional. For instance, if you have contests, you can create a contest tab with information about them.