What do you know concerning online marketing? How much online marketing knowledge pertains to Facebook? It is important these days to keep up with the marketing competition. Whether you are new to this or are a veteran, your campaign will benefit from these tips.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention to what people are posting on your page. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t forget that your fan base is what has helped you get to where you are now.

Your fans should be interacted with on a regular basis so you can cater to their needs. Pay close attention to your followers and what they want. You can gain valuable ideas from these posts. Don’t ignore fans since they happen to be the reason for your success up to now.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.

All content that you post online should be linked from the Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Host a giveaway to generate attention. You should encourage your customers to join by offering a few free products to some of your subscribers. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Consider Facebook to be a platform in sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it that way. Compose actual blog postings and make sure your posts are promoted via other channels as well. Facebook can drive a ton of traffic to your sites.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Be certain that your online content is linked from the Facebook page of your business. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Giveaways are very helpful in marketing. Reward those who sign up for your newsletter or like your page. You won’t lose much money, and you will be able to communicate more with your customers than before.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Instead, invest your time in creating targeted Facebook ads.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just set the offer and choose to make a Promoted Post. If it is a really good offer, you can even promote it to non-fans.

Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. This will only be true if you use the tips you just went over, however. Use this advice to improve your marketing campaign today.