There are millions of Facebook users out there. It is likely that you are a subscriber as well. Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. This article provides some tips about how to market your business using Facebook.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People are much more drawn to decorative pages than plain ones.

Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. It brings plenty of traffic for your business.

Don’t let your Facebook page become overrun with spam. Employ filters that can keep tabs on your page even if you’re not logged in. Any administrator can type in keywords using this tool that will automatically filter it out.

Another option, besides a Facebook page, is to create a Facebook group. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Allow your subscribers to post content on your Facebook page.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will lower your marketing costs and increase the company profits in the long run.

Make your Facebook marketing page more efficient by using the custom tab options. Tabs will give you the opportunity to organize information on your page. For instance, you can have a contest tab if you’re running a contest.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest in targeted Facebook ads instead.

Don’t neglect your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

When a follower asks you a question on your wall or makes a comment, always respond. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Ensure there are easy to find areas in your Facebook page so followers can sign up. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.

If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Consider offering people something free and exclusive if they like your page. You could give it out to everyone or just have one winner. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Facebook marketing actually isn’t that hard, as long as you do some research and learn about the process. By following the advice from this article, you are sure to have a successful marketing campaign. Start today; you’ll be surprised at the success!