Facebook has become a very popular site on the Internet. There are millions of account holders, and millions more sign up everyday. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to discover how.
Facebook Offers give you a way to promote yourself. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is good enough, promote it to those who aren’t fans, too.
When you market your business on Facebook, post professionally. While social media usually has a relaxed tone, present your business and yourself professionally. Folks will have more respect for what you do if your tone stays professional.
Use the custom tabs on Facebook for greater efficiency. You can easily organize the information available on your page so that fans can find it. If you have a current promotion, make a special tab for that.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Increase customer engagement by commenting on the things they post on your Facebook wall. This means checking you wall for questions or comments regularly. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
A fan base is a must before you begin marketing on Facebook. Do not invest in promotions until you have a strong base with thousands of followers. Large numbers of fans will cause the rate of conversation to skyrocket.
Respond to any comments in your inbox or on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. A good offer will appeal to potential customers as well.
If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Setting monthly sales goals can guide your efforts. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. Your strategy may need adjusted if you do not see the results you hoped for.
Make sure any posts you list have value. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Give away free items on your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It will only cost you a small amount of money to garner a lot of attention and new followers.
Social Media
Don’t think that Facebook is the only place that people go for social media purposes. It’s very popular but not necessarily good for reaching certain target audiences. Do some homework to find out where your niche audience spends their social media time.
Offer an exclusive coupon, sample or great deal for those who “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about a good reward to offer when someone likes your page. You can offer a discount on your products or even give a free item. If you give them something they like, they will probably not hesitate to “like” you.
When using Facebook to market your business, you may have trouble getting started. A good start is to add a Facebook button to your site. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. If they become a fan of your Facebook you can send updates that will post on their wall.
In conclusion, Facebook is the place to be if you want to gain new customers and increase profits. After reading through this piece, you should feel prepared to move forward. Don’t waste another minute, start your marketing campaign immediately.
Place real resources in your marketing on Facebook. Facebook is an important marketing tool that deserves a true effort. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Put some real resources behind your efforts if you want to get a lot out of everything.