Does your business use Facebook? If not, you’re really missing out on a huge audience! If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Continue to read to learn about developing your Facebook marketing strategy.

Talk to your fans. If people post things on your page, take note. Lots of successful companies have implemented useful marketing strategies from their consumers. Do not ignore your fans, because you would not be very successful without them.

An ideal way to encourage fans is to always reply to their wall postings. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide people with prizes and discounts for liking your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Incorporate professional and engaging posts on your Facebook page. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Maintaining a professional tone will help people to regard your business with trust and respect.

Be sure and answer all questions that people post on your Facebook page. Make sure to give helpful answers, and thank them for their time. Share links to your business’s site or Facebook page if you have the information they need.

Always reply to comments posted on your wall to give followers a sense of connection with you. You should monitor your wall regularly and also any related @ messages. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Announce winners on your page and repeat as necessary.

Consider buying some Facebook ads. The ad can be targeted to users of a certain gender or age. You also can keep to a budget, allowing you to do as little or as much as you wish. Also, there is not any long-running commitment involved. The ad can be paused, discontinued or deleted at any time.

Facebook Offers give you a way to promote yourself. All that needs to be done is you should get the offer set up and use the Promoted Post option. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Giving stuff away is a very effective marketing strategy. Reward those who sign up for your newsletter or like your page. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Consider carefully before you promote your business on someone else’s page. You can gain lots of attention by doing this. Ensure you only attract the good kind of attention you want. Post when you want to say something that’s worthwhile. Spamming other peoples sites can have negative consequences on your own site over time.

If you receive a “like” from someone, give them a special offer. Likes can draw new attention to your page. Giving a gift in return is good marketing. You can also enter them into a contest if they like your page. Making it lucrative can work well for you.

Obviously, you are seeking to obtain more sales by marketing on Facebook. Set monthly sales goals for yourself. This will help you to increase the amount of money that you bring in. Look at your results and make tweaks to your strategy if you do not make what you expect.

Try holding a giveaway. Have customers like your Facebook page and give them something for it. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. The time is now to add your company on Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. The above advice will be a great help.