Did you create a Facebook page for your business? If you don’t, then you’re going to miss out on a lot of potential customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading to find out how you can develop your Facebook marketing strategy.

Contests are a fantastic way to increase interest in your company. Provide discounts and prizes to those who give your page a “like.” However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Talk with your fans often to get their feedback on your products. Check out anything posted to your wall. Successful businesses often get their best ideas from potential customers. Your current fans are the reason for your success so don’t ignore what they have to say.

You posts should always be professional when you are using Facebook marketing. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you keep it professional, you will gain the respect and trust of your clientele.

Consider organizing a giveaway as a means of generating interest. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Organize some sort of giveaway to gain attention on your Facebook page. Offer free samples to your subscribers who share your information with others. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

A page is great, but a group might be a better idea. A Facebook group allows users to have their own community. This will also give you the ability to inform your subscribers of updates.

Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that, you are sure to see a big jump in conversion rates.

Give Facebook advertisements a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. When you want reach, Facebook ads are better. They are inexpensive and can pack quite a marketing punch.

Remember the customers you already have. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Respecting your audience will lead to a successful marketing campaign. This can help your brand earn real engagement, so do not forget about your champions!

Giving stuff away is a very effective marketing strategy. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. This will help you to communicate more often with potential clients.

Use the custom tabs on Facebook for greater efficiency. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, if you have a store, you can create a tab just for that.

If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You now have what you need to know to start your Facebook marketing plan today. There is always room to improve, even if you have some Facebook experience. The above advice will be a great help.