Facebook is probably the most visited social media site. Millions of folks register for it each day, and many more are existing users. If you are a business owner, make sure you understand the unlimited sales opportunities available through Facebook. Keep reading to find out more.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention to what people are posting on your page. You can alter your marketing ideas to match what your customers want. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. This is particularly important if the comment that has been left for you is negative.

Giveaways are a great method of drawing attention to your page. Offer free samples to your subscribers who share your information with others. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. Also, use your Twitter page to link up to Facebook.

Consider Facebook a type of content-sharing venue. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will realize that Facebook will help drive high traffic!

Would a group better suit your needs than a page would? Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. This will also give you the ability to inform your subscribers of updates.

Always answer all the questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to your site or FAQs page to help answer common questions.

Another option, besides a Facebook page, is to create a Facebook group. This can encourage subscribers to make a community online and communicate regularly. This will also give you the ability to inform your subscribers of updates.

Improve the Facebook marketing interface of your page using custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if a contest is going on you can have a tab there to get more information about it.

As this article said before, Facebook is a great place to go if you want a business to do well. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. Don’t hesitate to put your social media marketing campaign into motion.

Utilize custom tabs. You can easily organize the information available on your page so that fans can find it. For instance, your current giveaway can have its own tab that lets your followers know how things work.