Facebook is incredibly popular since it connects friends and family in an easy way. You need to use it to market to those millions of users. These tips will help you take advantage of Facebook’s reach and depth.
Regular interaction is key. Be aware of whatever people post on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Do not neglect your following, as they are the keys to your success.
Use a giveaway in order to drum up attention and interest on Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through on any promises you make.
The best way to engage your followers is to reply to what they write on your wall or about your company. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Try developing a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Facebook Ads
Give Facebook advertisements a try. Regular posts only go so far with promotions of services. If you really want to reach more people, you will need to buy some Facebook ads. Facebook ads are cheap, and they can be quite effective.
Facebook Offers give you a way to promote yourself. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.
Keep your page creative and different from other pages. You should add pictures and colors to attract attention. Facebook users usually respond better to these pages compared to plain ones.
Make sure to respond to all comments and inquiries sent to your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will lower your costs and increase profits in the long run.
Rather than thinking Facebook is just for kids or people to get in touch with each other, realize how powerful it is for marketing purposes. Once you begin marketing on Facebook, it won’t be long before your efforts have paid off. Remember to use these tips so your Facebook marketing efforts will be effective.