Are you educated about online marketing? Do you know how to market to Facebook users specifically? Do you utilize more traditional forms of marketing who has no clue about online marketing? No matter your level of expertise, the tips in this article can help you.

Would a group better suit your needs than a page would? The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You could also use a group and a page to get maximum benefits from Facebook marketing.

You must have an attention-getting page so that your page is set apart from the rest. You can do this by making your page colorful or adding lots of photos to it. Facebook users usually respond better to these pages compared to plain ones.

Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If you have a current promotion, make a special tab for that.

One of the best marketing tactics is to hold a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Your goal for Facebook marketing is to increase the sale of your products. Because of this, you need to establish monthly sales goals. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Try switching your strategy if you’re not seeing an uptick in business.

Hide some of your page’s content from those who haven’t Liked the page yet. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Only hide a little of your content, or you can risk ruining your SEO efforts.

Giveaways are very helpful in marketing. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You do not need invest much money, but you can increase your base of potential customers.

Consider creating a Facebook group for you company. This will group together all of your potential customers. You can alert the masses to a special deal you are running or a new product you have coming out. That can be a good way to get to know all the people who may purchase your products.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. An easy way to get going is to put a Facebook button on your web page. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.

When you choose to update your page, be careful about it. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Make sure your updates are helpful, educational or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Try to put some personality in your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Be professional, but show some personality as well.

The advice in this article will be helpful no matter how experienced you are with Facebook marketing. But, the above advice needs to be used properly. Start your campaign plan today by using this advice and profiting from it.

Companies that only have rare contact with customers may not need Facebook pages. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try making your ads on Facebook.