Facebook is a site where people love to visit in their spare time. This is an area where you can market successfully, as well. There are millions of Facebook followers, and reaching them is going to give you wonderful results. This article can help you succeed with Facebook.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. Being professional can bring respect.

Hold Facebook contests. Offers can include discounts and prizes for users “liking” your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Be certain that your online content is linked from the Facebook page of your business. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Also, use your Twitter page to link up to Facebook.

When using Facebook, think of it as a strong platform for sharing quality content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat Facebook in that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. It brings plenty of traffic for your business.

When using Facebook to market your business, always remember to post in a professional manner. While social media is known for being more relaxed, your business should always come across in a professional way. Maintaining a professional tone will help build trust among your customer base.

Custom tabs can help you make your Facebook marketing strategies more efficient. They let you get information together in an easily readable format. For instance, if you have contests, you can create a contest tab with information about them.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to respond to both positive and negative feedback.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers will want to read your posts everyday on Facebook. Instead, turn to Facebook targeted ads to reach new customers.

Think about setting up a group on Facebook. You can use this page to share useful information, interact with your audience and receive questions from customers. You can share discounts and any other helpful information. This is a perfect chance for you to connect with your customers.

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank them for contacting you, and give them a great answer. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

A lot of people are on Facebook to game or quote but you can make money! Now that you have read this, Facebook should be a powerful tool in your arsenal. Use the information you read here to do great things with your Facebook marketing campaign.