Facebook is one of the most beneficial tools you can use to help your marketing campaigns. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. To reach a much bigger audience for your business, start using these tips to market via Facebook.

Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You can promote it outside your fan base if you feel it is a great offer.

Always be as professional as possible in your Facebook marketing campaign. Although social media is relaxed, you should never post anything that could be deemed unprofessional. When you keep a professional tone, you are respected more by customers.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Tabs will give you the opportunity to organize information on your page. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Create custom tabs on your business Facebook page. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. When you run a contest, put it on its own tab, for instance.

Think about buying Facebook ads. You are able to customize your ad so that it reaches your target audience. The number of ads will depend on your budget. Finally, there aren’t any long term commitments involved. You can stop your ad whenever you want.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.

Remember the customers you already have. Some marketers focus on getting new subscribers instead of taking care of their exist audience. You should ensure that your audience feels appreciated. This will help fortify your brand and personality.

Facebook is a great way to get your name out there. If you know what you are doing, this is a good way to reach a much larger audience than ever before. Use what you have learned here to propel your business up to the top.