Most people these days use Facebook for one thing or another. It can be used to promote and market your business. There are many marketing options available to increase exposure. Keep reading for advice on how to use these features.

Contests are a fantastic way to increase interest in your company. Free samples and discounts are another way to attract followers and get them to try your products. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Make sure that you stay active answering the questions on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Consider creating a group instead of a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. This will also give you the ability to inform your subscribers of updates.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

A fan base is a must before you begin marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, your conversion rates will soar.

Hold a giveaway promotion to get more followers. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It will not cost you much money, but the communication opportunity with customers is invaluable.

If someone takes the time to comment on your wall, give them the courtesy of a response. They’re taking the time to contact you, so the least you can do is reply. You would not ignore phone calls, so why would you ignore Facebook posts?

It can be helpful to be active on other Facebook pages instead of just your own. When you do so, you can get some good attention on your brand. Make sure it’s the kind of attention you want. Only post when you have valuable information to share. Don’t spam others.

Now you have lots of information that can be used in your own Facebook campaigns. Since Facebook doesn’t cost anything to use, you have nothing to lose if you want to test out what was learned above. Begin as soon as possible, so that you can get a jump on the competition. Get ahead of the competition.