Facebook is used by a lot of people. More people are joining every day. This means that you need to understand how to integrate Facebook into your business, lest you lose potential customers. Keep reading to find out more.
It is important that all online content is linked back to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Hold Facebook contests. Provide people with prizes and discounts for liking your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. Your conversion rate will climb quickly after you have gained several thousand fans.
Give someone something valuable if they “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Consider offering people something free and exclusive if they like your page. You can run a contest or provide it to anyone who Likes your page. People find it easy to click if the offer is for an appealing item they would like.
Try putting out some Facebook ads for your business. Normal posting only adds so much when it comes to promoting services and products. To extend your reach, use ads to reach outside your normal followers. They don’t cost a lot of money and they can make quite the difference.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. No one will bother following your daily posts if they don’t buy from you frequently. Use targeted ads on Facebook instead.
Make sure you always answer posts and comments on your wall. When someone shows interest in your business, take time out to speak with them, Responding in a timely manner will help improve your credibility.
Check comments on your Facebook page regularly and respond promptly. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. You can share the link to an article if it is going to answer any questions they might have.
Hiding your content from non-fans is an effective method in converting visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Avoid posting updates that are irrelevant to your brand and customers. Make sure you are talking about things that interest your customers. Use your personal account if you want to share updates about personal projects.
It can be helpful to be active on other Facebook pages instead of just your own. You can garner a ton of attention when you post on other people’s Facebook pages. It needs to be positive attention. You always want to keep your posting professional and a reflection of your business. Do not ever do spam posts.
Only post professional-looking photos on your wall. These pictures need to make a great first impression. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
As mentioned earlier in this article, Facebook represents unlimited potential for contacting customers and making sales. Use what you have learned in this article to make the most of this valuable marketing possibility. Don’t waste another minute, start your marketing campaign immediately.
Offer an exclusive product to people who “like” your page. Likes can get your Facebook page a lot of new attention. Think about a good reward to offer when someone likes your page. A contest is a good idea as is a coupon or discount. If you provide the chance to get something valuable, they will not hesitate to click the button.