Facebook marketing does not have you employ certain “set in stone” rules. Instead, you must learn how to adapt the different strategies to your business. The audience of each business has certain things they need and want, as well as things they don’t like. To tap into this profitable resource, you need an education in this form of marketing, and this article provides it.

It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and post links via Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Contests are a good way to market and get new followers on Facebook. Prizes will open the eyes of potential customers out there. Always actually send the prize or you’ll ruin your reputation.

Make sure that your Facebook page is spam-free. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Facebook is primarily a means of sharing content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat it that way. Create great content and share interesting information. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

It is important that your posts are always professional. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you keep a professional tone, you are respected more by customers.

Consider establishing a Facebook group instead of or in addition to your page. Facebook groups are a great way to get people to interact more. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, you can have a contest tab if you’re running a contest.

Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Those customers are random, so they do not have any reason to read your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.

Having finished this article, you know more than many about Facebook marketing. Use that knowledge of the full potential of Facebook for building a campaign. The quicker you get started, the quicker your profits will grow.

You need a good fan base when you are using Facebook as a marketing strategy. You should have 5,000 fans or more before you really start investing in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.