There are millions of Facebook users out there. You are probably among them. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. This advice will help you with Facebook marketing.

Always answer all the questions and comments sent to you via Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. If applicable, send a link to a pertinent article on your site.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Free samples and discounts are another way to attract followers and get them to try your products. Be sure to follow through on any promises you make.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will lower your costs and increase profits in the long run.

Don’t neglect the audience you already have. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. You should ensure that your audience feels appreciated. This can help your brand earn real engagement, so do not forget about your champions!

Facebook marketing involves making sure your page is memorable to users. This can be done by creating a more colorful page and adding things like lots of photos. Facebook users tend to be drawn to these kinds of pages over plain pages.

Consider when it’s best to post on pages outside of your brand’s official pages. You can get some attention by posting on other pages. Make sure it is the good kind. If you do post, only post worthwhile things. Do not spam other pages.

Chose what you share as an update carefully. If you don’t share content that has value, you won’t keep fans very long. Make sure your updates are helpful, educational or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Try holding a giveaway. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It may cost you small amount, but you will have more people to communicate with.

Take time to answer questions and respond to comments posted on your wall. If someone reaches out to you, they deserve to be acknowledged. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

After reading through this article you should know what it takes to get your business marketed on Facebook. When you put these tips into practice, you’re going to discover that it’s easier than you thought and works better than you would have realized. Begin right away, and you are sure to be impressed.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, turn to Facebook targeted ads to reach new customers.