Facebook is one of the most powerful marketing tools around. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you are interested in boosting your business exposure, utilize the piece that follows to learn what you can about marketing with Facebook.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage your visitors to join your page in order to be eligible for some free products. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
You can easily engage followers on your profile by replying to their comments and concerns. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
You need to have a unique Facebook page if you use it for marketing purposes. Add colors and pictures to your page. Plain pages don’t get the attention professional looking pages do.
Fan Base
Use a giveaway in order to drum up attention and interest on Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make your winners viewable to maintain the legitimacy of your contest.
A fan base is something that you will want to expand as much as possible. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that threshold has been reached, your conversion rate is going to start marching.
Never neglect your existing base. People often focus on new customers and tend to forget about the old. You have to respect your audience if you want to be successful with Facebook marketing. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Be sure that anything that you post online has a link to your Facebook page on it. Set up your blog so that new posts are automatically linked on Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Consider buying advertisements on Facebook. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can control the budget, and the amount of effort put into it is completely up to you. One of the advantages is that a long term commitment is not required. Your ad can be stopped any time.
If someone “likes” your page, give them something exclusive. Likes can get your Facebook page a lot of new attention. Make it worthwhile to like your page. It could be a sweepstakes or something that every person gets. If they know they can get something they want, they will like it without hesitation.
Try your hand at Facebook ads. Regular posts only go so far with promotions of services. To extend your reach, use ads to reach outside your normal followers. These will add to the traffic that your product brings.
Make sure to answer every question or comment left on the wall. This will show that you care about what they have to say. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Provide sign-up forms on your business’s Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Consider holding a contest or sweepstakes.
Don’t let spam overrun your page on Facebook. You can monitor your page with certain tools, even when you are not online. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
As you can see, Facebook can be a useful tool when you are promoting your business. If you correctly use Facebook to market, you’ll have quite a few people interested in the products or services you’re offering. Apply the advice found above and prepare to see some amazing results.