When you market, you’ll need to stay up-to-date and learn about trends. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. This article will show you all of the best practices you need to know.
Be sure and answer all questions that people post on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to your site or FAQs page to help answer common questions.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just create the offer and then make it a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Those customers are random, so they do not have any reason to read your daily posts. Use Facebook advertisements as an alternative in such cases.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your conversion rate will be better and your campaign will be less expensive as a result.
Social Media
Facebook is one of many social media sites out there. This network has lots of fans, but certain age categories and other demographics like others better. Do some homework to find out where your niche audience spends their social media time.
It is important to have a lot of followers when using Facebook as a marketing tool. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
One way to entice people to follow you is to only show content to those who are following you. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a small portion of content so you don’t lose SEO.
Create a group for your business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. That can be a good way to get to know all the people who may purchase your products.
Try holding a giveaway to boost interest in your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Speak with your fans so they can be involved with the decisions you need to make as a business. People enjoy feeling like they are up-to-date and important. Give your followers the power to make some simple decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Instead of overlooking what Facebook has to offer, consider some of the many benefits it can provide to your business. Since so many people have Facebook, you will have such a large audience exposed to your business. Keep these tips in mind moving forward.
If someone ‘likes’ your Facebook page, give them a deal. Your page can get a great deal of attention when your page is liked. Think about giving folks something unique and free if they give your page a “like.” You can make it a contest or you can make the gift for all. People are more likely to respond to your requests if you give them an incentive that is worth their time.