Do you have a business that’s on Facebook? If not, you’re really missing out on a huge audience! If you do use it, it is important to make certain your strategy is on point. Keep reading to find out how you can develop your Facebook marketing strategy.
Always answer all the questions and comments sent to you via Facebook. Thank them for contacting you, and give them a great answer. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or discounts to your users when they like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Offer an exclusive product to people who “like” your page. Likes can draw new attention to your page. Think about something exclusive and free when someone likes your page. It is something that you can give to everyone or offer a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
If you’re marketing your business on Facebook, you should be professional about it at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will always view you that way.
Always answer comments and posts that show up on your Wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
Be sure your posts are valuable. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Host a giveaway to get some extra attention for your presence on Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Make your winners viewable to maintain the legitimacy of your contest.
Provide sign-up forms on your business’s Facebook page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Hold contests and sweepstakes or just offer free samples of the product.
Only post updates that are pertinent to your area of business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. If you are going to put up personal things, do it on your personal page.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Mirror your social marketing pages to the content on your website. Match things like color palette between the sites. People can easily connect your brand to your page this way. If it is totally different, it can be confusing.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Regardless of the time you’ve been using Facebook, there is always room for improvement. The techniques you have just read can help revolutionize your business.
Try using Facebook ads in your marketing tactics. Posting on your page only goes so far. To achieve real results deep into your customer base, Facebook ads may be ideal. These aren’t expensive, and they can really make a difference.