There are very few tools that are as effective in marketing campaign as Facebook. Facebook is the best place to network with people all over the world. If you want to get your business the exposure it deserves, then the following article will get you started.

Consider holding online contests as a means of your Facebook marketing plan. Reward them with prizes and incentives if they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Consider Facebook a type of content-sharing venue. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. You can have lots of different kinds of conversations. You can even use Facebook to promote your articles or blog posts. You will see great results from using Facebook.

Giveaways are a great method of drawing attention to your page. Encourage new subscribers by offering free products. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Make sure any content you publish is linked through your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

A fan base is a must before you begin marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After that, you are sure to see a big jump in conversion rates.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Make sure to build a fan base when marketing on Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. If you have that may fans, you can see some real success.

Always respond to people when they make a post to your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. You would not ignore phone calls, so why would you ignore Facebook posts?

The idea of marketing on Facebook is to get more business for your company. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. If you are not seeing the type of business you want, you may need to adjust your strategy.

As you have seen, marketing via Facebook is an increasingly popular concept. As long as it is used properly, this marketing method is helpful in attracting more customers. Use this information to fine tune your skills on Facebook.

Make sure that a group is established for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can inform group members of special discounts and offer them all types of useful information. This is a good way to become acquainted with your customers.