There aren’t many marketing methods that are more effective than Facebook. Facebook is used by millions of people around the world and is an increasingly popular part of many marketing strategies. To reach a much bigger audience for your business, start using these tips to market via Facebook.
Make sure you talk to your fans regularly in order to find out what they want from your business. Make sure you take notice when people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your current fans are the reason for your success so don’t ignore what they have to say.
Another option, besides a Facebook page, is to create a Facebook group. Groups are like little communities where your fans can interact together. You can also use a group and a page to give updates and allow users to share content.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide fans with coupons or even a product when they share or Like your page. Show proof that you have awarded the prize after the contest ends.
Always use a professional tone when posting on your business’s Facebook page. While social media usually has a relaxed tone, present your business and yourself professionally. Being professional can bring respect.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Just get the offer all set up and change it to “Promoted Post.” If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. This can be done by creating a more colorful page and adding things like lots of photos. Users on Facebook are attracted to these pages over plain ones.
You must not forget your current customer base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Keep your Facebook page from becoming covered with spam. You can use filters to help edit the page and monitor content when you are away. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Facebook ads that target customers with a specific interest may be a better bet.
Be selective when it comes to posting updates. You can very quickly alienate your audience with poor content. Keep your updates helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Facebook can help with exposure and visibility to the entire world. When used properly, Facebook can be a wonderful way to attract people to your products and services. Use the tips and tricks mentioned above and get ready to take your business to the next level.