Your own friends and family may be on Facebook. You may be surprised at who is on Facebook. Having said that, are your customers also on Facebook? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.

Communicate with your fans on a regular basis so you are aware of what they want. If a person takes time to post on your page, make a note of what they said. Many successful businesses have gotten several marketing ideas from the public. Don’t forget that your fan base is what has helped you get to where you are now.

While you want your personality to show, you must keep things professional when making Facebook posts. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. When you use a professional tone on Facebook, people will trust you and your company.

Be sure that all of your online content is linked to and from Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Custom tabs can help you get more accomplished on your Facebook page. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, if you have contests, you can create a contest tab with information about them.

Generate a buzz by offering a freebie through Facebook. Offer free products or discounts to subscribers when they join. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

If you want to target a custom audience, you can do that. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Remember the audience you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience should feel respected. This will help fortify your brand and personality.

Link all of your published content to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Buy a Facebook ad. You ad can be customized to be shown only to certain ages or genders. You will also be able to set up a budget so you can advertise only as much as you’d like to. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You are able to discontinue your ad at any time.

Sometimes, you need to post stuff about your brand other places besides your own page. If you are posting on a page that isn’t your own, it can gain you attention. Remember that the comments you leave on another page should be professional in nature. Only post things that are worthy of posting. Don’t ever spam people.

Promote a contest using Facebook Offers. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.

Free giveaways are some of the best tactics for your marketing plan. Offer a free gift to people who opt in to your newsletter or like your social media pages. Don’t give away anything expensive; just make it something that your fans will want.

You likely use Facebook yourself, and therefore understand what would appeal to customers. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. You’ll get more profit if you try harder.

Do not leave out people that are already fans. Many people concentrate on getting new fans but forget the patrons they have already. Your audience must feel respected. This can help your brand earn real engagement, so do not forget about your champions!