Are you wanting to beat your competition by getting more customers than them? Are they marketing on Facebook, and you would like to do that too? Would you like to beat their campaigns again and again? You need to fully understand the principles of Facebook marketing laid out in the following article.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through on any promises you make.

Try out Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can pack quite a marketing punch.

Reply to people when they post on your page. This means checking you wall for questions or comments regularly. It is important to reply to everyone, even more so if it is a complaint or a question.

Be certain that your online content is linked from the Facebook page of your business. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Also, use your Twitter page to link up to Facebook.

Do not let SPAM overrun your Facebook page. Filters are available to help stop spam before it even appears. Your administrators can update the filters as new spam is added to your page.

Create custom tabs on your business Facebook page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have contests, you can create a contest tab with information about them.

Offer something that is unique when someone “Likes” your Facebook page. You can gain a large amount of attention quickly by the use of the “like” button. Think about something exclusive and free when someone likes your page. You could give away a free sample or even a chance in a sweepstakes. If you offer something they want, they will likely click the button.

The first step to success with Facebook marketing is having a solid base of fans. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. If you have that may fans, you can see some real success.

The whole point of Facebook marketing is to boost sales. Set yourself a monthly sales goal when you start marketing on Facebook. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.

Your posts need to be interesting and useful. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

If someone takes the time to comment on your wall, give them the courtesy of a response. When someone shows interest in your business, take time out to speak with them, Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. Now you can show them how to be successful. Use this excellent advice to reach people worldwide.