Forging a strong Facebook presence is a good way to connect with customers and promote your business. How do you achieve this? By learning all you can. Read the tips in this article; they can help you prepare for your next campaign.

Use a giveaway in order to drum up attention and interest on Facebook. Encourage your visitors to join your page in order to be eligible for some free products. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Always respond to comments written about you or to you on Facebook. This means you’ve got to monitor your wall regularly. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Link all of your content to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Make sure to respond to all comments and inquiries sent to your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to your business’s site or Facebook page if you have the information they need.

Facebook Offers lets you provide freebies or host contests easily. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

Sometimes, you need to post stuff about your brand other places besides your own page. Posting on other people’s pages can attract attention towards your page. You need to make sure it is good attention. Only make posts on other pages if you have something worth saying. Make sure that you avoid spamming other pages.

One great way to get people to pay attention to your brand is to give away something. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. Don’t give away anything expensive; just make it something that your fans will want.

Make sure to respond to all comments and inquiries sent to your Facebook page. This will show that you are on point and active on your page. Share links to articles if they answer questions posed on your site.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Irregular customer interaction also means they will be quite uninterested in your postings. Spend your money on more targeted Facebook ads.

Don’t think that you should update your page if what you have to say has nothing to do with your content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Personal projects and updates should be shared using your personal account.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For example, if you are holding a contest, you can include a tab for the contest information.

Now, you should be able to catapult your business to the next level. Remember to adapt your strategies in function of the niche you want to target for better results. Educate yourself fully about Facebook marketing prior to getting started as well.