Most people in America have a Facebook page. It works well for business relationships as well as personal ones. Facebook gives you some good ways to get yourself out there. Read on to find out more.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Monitor you wall regularly, and reply to any @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.

You can easily engage followers on your profile by replying to their comments and concerns. You should monitor your wall regularly and also any related @ messages. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Use Facebook to connect with your customers. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Think of it in this manner. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook can bring you lots of traffic.

In return for a “Like”, provide an exclusive reward. A page with many likes will get more attention. You may want to offer a free giveaway to those who like your page. It could be something everyone gets or even a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.

Always post a link to any new content on your site to your Facebook wall. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

The whole point of Facebook marketing is to boost sales. Therefore, you should set monthly sales goals. Getting people to become a fan is a good thing, but ultimately, you want sales. If your goals aren’t being realized, your strategy may need adjusting.

Have different links that your visitors can sign up to on your Facebook. This will allow them to register for contests easily. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Does your page stand out from the competition? You may do this through your choice of page color and the addition of graphics. Users on Facebook are attracted to these pages over plain ones.

One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

Never share updates that seem irrelevant to your own content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Personal projects and updates should be shared using your personal account.

Learn how to build a fan base. Not too much investment should be put into any promotions until you have thousands of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Now you have some good information about creating your Facebook marketing campaign. It’s affordable, easy and simple when you use this advice. Start the process now to beat competitors who aren’t using Facebook! Get ahead of the competition.