Facebook is probably the most visited social media site. There are millions of people who are active on this site. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Read the information in this article to find out what to do.

You can easily engage followers on your profile by replying to their comments and concerns. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Make sure to respond to both positive and negative feedback.

Consider using Facebook advertisements. This will help to promote your products in a very effective manner. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are inexpensive and can pack quite a marketing punch.

Utilize custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For example, a contest can have its own tab so that it stands out.

Host a giveaway to generate attention. Offer these free items to those who subscribe to your page. Put the list of winners on your wall, and keep doing this every time you have a contest.

Don’t neglect the audience you already have. There are people that just want likes and then they forget about existing fans. Respecting your audience will lead to a successful marketing campaign. This engages your consumers with your brand, so you can’t forget who your champions are.

You need to know when you should post about your products on your page. If you post on someone else’s page, it can lead to attention. You need to make sure it is good attention. If you have something good to say you can post on other pages. Spamming is something you should never do.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can also link your Facebook page to your Twitter account so your tweets will show up there.

In exchange for a “like”, give your visitor a reward. You can gain a large amount of attention quickly by the use of the “like” button. Think about a good reward to offer when someone likes your page. This will grab people’s attention rather than asking them to like the page. If they know they can get something they want, they will like it without hesitation.

As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. You should definitely start planning a Facebook marketing campaign as soon as possible.

You may want to try Facebook ads. Regular posts only go so far with promotions of services. If you want big results, ads can help you get them. They are affordable and effective.