Do you have a Facebook page for your brand? If not, you’re missing a golden opportunity. If you do have it, make sure you are doing it the right way. Continue to read to learn about developing your Facebook marketing strategy.
Talk to your fans. Be aware of whatever people post on your page. You can alter your marketing ideas to match what your customers want. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
Always be professional when you post on any social media. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.
Professional Tone
Always use a professional tone when posting on your business’s Facebook page. Although social media presents a casual platform, you and your business must always be presented professionally. Maintaining a professional tone will help people to regard your business with trust and respect.
You can get additional interest to your Facebook campaign when you use a giveaway. You should encourage your customers to join by offering a few free products to some of your subscribers. Update your Facebook page with the winners, and repeat this any time you want more fans.
Try out Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. To extend your reach, use ads to reach outside your normal followers. They cost very little and can have a big impact.
Do not let SPAM overrun your Facebook page. You can monitor your page by using filters, even if you are not online. Page administrators are able to put keywords in that will be filtered out.
Any online content that you publish should link to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You only need to post the offer and then change it to Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.
You must build a healthy Facebook fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that, you are sure to see a big jump in conversion rates.
Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it that way. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.
You need to know when you should post about your products on your page. Posting on other people’s pages can attract attention towards your page. Just be sure you’re getting positive attention. Post when you want to say something that’s worthwhile. Avoid spamming at all costs.
Free giveaways are some of the best tactics for your marketing plan. This can be done if someone likes your page. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You may find yourself with new followers if its a great offer.
Share Updates
Do not share updates that are not directly related to your content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Use your personal account if you want to share updates about personal projects.
Answer all questions and reply to all comments. Show that you appreciate their questions and comments, and give helpful responses. Share links to your site or FAQs page to help answer common questions.
Find your inspiration to get on Facebook to promote your product. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Never stop looking for improved ways to connect with your Facebook fans. Use what you’ve learned here to guide you along the way.