Facebook is an important marketing tool today. If you aren’t sure what that means, don’t panic. You can receive all the basics you should know about marketing on Facebook simply by reading this article.

Make sure you talk to your fans regularly in order to find out what they want from your business. If you have people posting to your page, pay attention to them. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Communicate with fans on a regular basis. If people post things on your page, take note. The public can offer many great ideas. Do not neglect your following, as they are the keys to your success.

An ideal way to encourage fans is to always reply to their wall postings. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.

You can get additional interest to your Facebook campaign when you use a giveaway. Encourage people to subscribe by giving something away to some of them. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Organize some sort of giveaway to gain attention on your Facebook page. Offer these free items to those who subscribe to your page. Post who the winners are to your Facebook page; do this often to grow your business.

Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page. Your Tweets are posted to your Facebook by simply linking the two.

You must not forget your current customer base. People often focus on new customers and tend to forget about the old. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.

Do not let spam overtake your page. Employ filters that can keep tabs on your page even if you’re not logged in. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You may also use a given budget and do a lot or a little as you can manage. A long-term commitment need not be made. You can quit posting your ad at any time.

Now that this article has taught you what you need to know, you should realize that Facebook marketing really isn’t that scary. Log on to your Facebook and start using these tips right away. Once you get started with Facebook, you will soon get the attention of customers. Get to it now!

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is good enough, promote it to those who aren’t fans, too.