There are a lot of people using Facebook these days. And most likely, you’re on that list. If you are a business owner, Facebook can expand your customer base. Here are a few tips that will help you to market a business by using Facebook.

It is important that all online content is linked back to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Consider creating a group instead of a page. Facebook groups will encourage potential customers to establish their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good offer, it can be promoted to non-fans.

Custom tabs can help you make your Facebook marketing strategies more efficient. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For example, a contest can have its own tab so that it stands out.

Utilize custom tabs. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, when you have a contest going on, make a tab for just content info.

You may want to buy an advertisement on Facebook. You can target it by sex, age, geographical location and even likes. Your budget can be your guide. Finally, you don’t have to commit long-term. The ad can be paused, discontinued or deleted at any time.

Your goal for Facebook marketing is to increase the sale of your products. Thus, you should set incremental monetary goals for your company. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If your business hasn’t improved, you might want to change your strategy up.

Giveaways are very helpful in marketing. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You won’t lose much money, and you will be able to communicate more with your customers than before.

You now should understand Facebook marketing back and forth. Using these tips will make marketing successful and easy. Get started right away and enjoy your success!