Does your business have a Facebook page? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If you do have it, make sure you are doing it the right way. Keep reading to learn how to build a strong Facebook marketing plan.
Avoid letting your Facebook page overwhelmed with spam. You can use filters to help edit the page and monitor content when you are away. If you have different page administrators, they can help you with this.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you come through in awarding your prize, or no one will trust you again.
Consider Facebook to be a platform in sharing content. It isn’t just informal chit-chat, it can be a large content format. Treat Facebook seriously to improve your profits. Spend time producing quality content and use your page to promote these posts. Facebook will bring you a great deal of traffic if you do.
Try developing a group rather than a page. A group allows everyone to interact and feel like they know one another. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. The wording can be relaxed, but the content needs to be professional. Folks will have more respect for what you do if your tone stays professional.
Offer a reward for someone liking your page. Likes are very important to improve the visibility of your company. Think about giving folks something unique and free if they give your page a “like.” It is something that you can give to everyone or offer a sweepstakes. If they know they can get something they want, they will like it without hesitation.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Try switching your strategy if you’re not seeing an uptick in business.
Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Your posts need to be interesting and useful. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t be too much of a salesman, however, or people will get tired of your updates.
Include places in the body of your Facebook page. Offer them something of value when they register so that people will be more likely to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by creating a more colorful page and adding things like lots of photos. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Social Media
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. This network has lots of fans, but certain age categories and other demographics like others better. Research your target demographic audience to find them in the social media sites they use.
Facebook Offers is a great tool for promoting giveaways and contests on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If it is a really good offer, you can even promote it to non-fans.
If you have not yet set up shop on Facebook, hopefully now you will. You have learned some helpful advice. Even if you have had a Facebook page for awhile, there is always room for improvement. Use what you learned and watch your business progress.