Facebook is a site that most people in this country use. Although most use it for personal reasons, business owners are finding it helpful as well. Facebook does have some marketing options that require payment, but some of the most successful businesses can implement free ideas as well. Whether you’re paying to advertise or not, you will find the following tips to be useful.

Communicate with fans on a regular basis. Check out anything posted to your wall. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Does your page stand out from the competition? Use many colors and images relating to your product. People on Facebook often like these types of pages instead of plain pages.

You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or discounts to your users when they like your page. Always actually send the prize or you’ll ruin your reputation.

It is important that your posts are always professional. You can be a bit relaxed but make sure you are still professional. When you keep a professional tone, you are respected more by customers.

Your Facebook page needs to be monitored for spam at all times. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Try very hard to make your Facebook page more unique and memorable than others. Add colors, logos, photos and interesting apps. An appealing page is much more enticing than an ordinary page for Facebook users.

Facebook Offers is a great tool for running contests or giving away free products through your website. Create the offer and then make sure to post it on the wall. You may find yourself with new followers if its a great offer.

Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and then turn change the status to “Promoted Post”. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

See if you can post things to your Facebook page that allow people to sign up for offers from you. You can even use a promotion or giveaway as incentive to garner new followers. Contents and giveaways are a great idea.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. Use tabs to organize the different contests that you hold.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. The strolling visitor will sign up to be a follower if they really want to access the information. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.

You are now better informed about Facebook marketing. Since Facebook costs so little, it is simple to use the advice found here. Be sure you start right away. You can be sure your competition is already on Facebook. Get ahead of the competition.

Be aware of when it is appropriate to post on other Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. It needs to be positive attention. Only post on other pages whenever can positively contribute in some way. Avoid spam at all costs.