Are you making use of Facebook marketing for your business? If not, you are missing out on possibly several million clients. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Give Facebook ads a try. Normal posting only adds so much when it comes to promoting services and products. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

Reply to any comments left on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Share your thoughts, particularly if it is a customer service issue.

Avoid letting your Facebook page overwhelmed with spam. Look for the filters that allow you to easily remove it. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Make a group rather than a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Use the custom tabs to maximize your Facebook marketing efficiency. The tabs let you organize your page information to make it easier for customers to navigate. If you have a current promotion, make a special tab for that.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Never let spam overrun your page. You can use filters to help edit the page and monitor content when you are away. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

When a follower asks you a question on your wall or makes a comment, always respond. If someone goes to the effort to contact your business, you should take the time to talk with them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use the information you’ve learned to assist you.

Think about creating your own group rather than just a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.