You probably have many relatives on Facebook. Maybe even your grandparents use Facebook. Knowing this, are you aware of whether or not your customer base uses Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Adding great photos and unique color combinations really helps. This will attract more users.

Reply to any comments left on your wall. This means you’ve got to monitor your wall regularly. Reply right away, particularly if the posting included a complaint or customer service request.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and switch it to Promoted Post via your Wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

The key to successful marketing with Facebook is having a strong base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that threshold has been reached, your conversion rate is going to start marching.

Facebook is a great place to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat Facebook seriously to improve your profits. Spend time producing quality content and use your page to promote these posts. Facebook usually drives up a bunch of traffic.

When a person “likes” your page, reward them with a unique gift or special offer. These “likes” can bring new attention to the Facebook page. Try to give a way free items if they are going to ‘like’ your Facebook page. You can offer a discount on your products or even give a free item. If you give them something they like, they will probably not hesitate to “like” you.

Provide value in every post you make on your Facebook page. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t be too much of a salesman, however, or people will get tired of your updates.

Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and try to give helpful answers to their questions. Additionally, post a link to an article on your site if it can answer their questions.

Consider creating a Facebook group for you company. That can be a meeting place where you are able to answer questions and where you and customers can interact. Tell them about sales, coupons or interesting articles. You’ll build a personal relationship with your fans this way.

Never share updates that don’t relate to your field. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. If you are going to put up personal things, do it on your personal page.

The first step to success with Facebook marketing is having a solid base of fans. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Your conversion rate will climb quickly after you have gained several thousand fans.

You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. With more effort comes more profit.