For lots of folks, Facebook is just a fun time-waster. If you are using it to market yourself, it can be a great tool to use. There are millions of Facebook users, and it gives you lots of ways to reach them with incredible results. Here you’ll get many tips to help you get started.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Put up neat visuals or add some color. Facebook users tend to be drawn to these kinds of pages over plain pages.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply right away, particularly if the posting included a complaint or customer service request.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. You can attract more followers with an attractive page.

Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Don’t neglect this powerful marketing tool. Write real blog posts and promote your blog posts from other channels into your Facebook page. This will increase your traffic and profit in the long run.

Facebook Offers give you a way to promote yourself. Just create the offer and then make it a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Always take the time to answer any questions and address any comments made to you through Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Never hesitate to share links to the site if there is an article that is on point in answering their question.

While a lot of people just use Facebook for things like games, it can also be used to help your business out. You now have the advice you need to reach these users. You will be amazed at what you can do when using these tips.