Did you create a Facebook page for your business? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you do have it, make sure you are doing it the right way. The article below can provide some great information to get your marketing strategy up and running.

It is important that your posts are always professional. Social media has to be taken in a serious manner to make profits. People will trust and respect your business and what you have to say if you maintain a professional tone.

You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Try making a group versus a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Make sure to put your current audience in the forefront of your priorities. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. That leads to real engagement in your brand, so don’t forget about these champions of yours!

If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. If you stay professional, people will always view you that way.

Sometimes, you need to post stuff about your brand other places besides your own page. Posting on another page gets attention. You want this to be positive attention. Post when you want to say something that’s worthwhile. Make sure that you avoid spamming other pages.

Carefully chose your updates. You can very quickly alienate your audience with poor content. Educate your customers with enlightening posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

Increase customer engagement by commenting on the things they post on your Facebook wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Share your thoughts, particularly if it is a customer service issue.

Try offering exclusives when people “like” your page. Likes can draw new attention to your page. Think about offering something people are going to be interested in. It could be a sweepstakes prize or something offered to everyone. If they want the item you’re giving away, they won’t mind subscribing to your page.

Facebook marketing is all about eventually selling more of your product. Thus, you should try to set achievable goals each month. Getting people to become a fan is a good thing, but ultimately, you want sales. When you’re not getting results, change your strategy.

Facebook Offers give you a way to promote yourself. Set up your offer and switch it to Promoted Post via your Wall. If the offer is good enough, promote it to those who aren’t fans, too.

Now you understand how important of a tool Facebook is. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Even if you have been on Facebook a while, you can always get better. Use the tips in the article above to help improve your marketing efforts.